Matichon • November 2025

Maxy Harnsongkram, founder of MAXY LALA and Creative Director & Co-Founder of UNIX WEAR, was profiled by Matichon Online as one of Thailand's leading fashion designers and creative directors in the pageantry industry. The feature traces her journey from studying fashion in the United States and at ESMOD Paris to becoming the creative force behind Miss Universe Thailand, Miss Thailand, Miss International Queen, and Mister Global Thailand. It highlights her expertise in haute couture, Luneville embroidery, and creative direction, while showcasing notable works including The Angelix collaboration with Swarovski for Miss Universe Thailand 2024 and The Royale Blue, the gown worn by Antonia Porsild during the Miss Universe 2023 Gala Night, as examples of using fashion to reinterpret Thai identity and promote Thai soft power.

Related: Maxy Harnsongkram • Maxy Lala • MAXY LALA • UNIX WEAR • Matichon Online • ESMOD Paris • Haute Couture • Luneville Embroidery • Creative Director • Miss Universe Thailand • Miss Thailand • Miss International Queen • Mister Global Thailand • Swarovski • The Angelix • Antonia Porsild • Miss Universe 2023 • The Royale Blue • Thai Fashion • Thai Soft Power

i-D Magazine • October 2025

Featured profile introducing Maxy Harnsongkram as a Miss Tiffany contestant and fashion designer. The article explores her perspective on pageantry, backstage culture, and designing the Best Evening Gown for Miss International Queen 2022.

Related:

MAXY LALA • Miss Tiffany • Miss International Queen

Thailand Insider • September 2022

During New York Fashion Week 2022, Maxy Harnsongkram, founder of MAXY LALA and co-founder of Unix Wear, showcased the NeoRama collection at an exclusive fashion event organized by the Tourism Authority of Thailand (TAT). The collection was presented by Miss Universe Thailand 2022 Anna Sueangam-iam, Miss Thailand 2022 Manita Duangkham Farmer, and members of the Miss Universe Thailand court, highlighting contemporary Thai fashion on an international stage. The event brought together fashion media, diplomats, and industry guests to celebrate Thai creativity during one of the world's most influential

Related: MAXY LALA • Unix Wear • Maxy Harnsongkram • New York Fashion Week • Miss Universe Thailand • Miss Thailand • Tourism Authority of Thailand

Naewna • July 2026

Maxy Harnsongkram, founder of MAXY LALA, was featured by SACIT (The Support Arts and Crafts International Centre of Thailand) as one of the New Artisans 2026, recognizing a new generation of designers advancing Thai craftsmanship through contemporary design. The article highlights Maxy's journey from studying fashion in the United States and at ESMOD Paris to developing a design practice that combines Thai cultural heritage with haute couture techniques. It also features The Royale Blue, the gown worn by Antonia Porsild during the Miss Universe 2023 Gala Night, as an example of reinterpreting Thai identity through contemporary fashion.

Related: Maxy Harnsongkram • MAXY LALA • SACIT • New Artisans 2026 • Thai Craftsmanship • Haute Couture • ESMOD Paris • Antonia Porsild • Miss Universe 2023 • The Royale Blue

MGR Online • July 2026

Maxy Harnsongkram, founder of MAXY LALA, was featured by MGR Online as one of SACIT's New Artisans 2026, highlighting a new generation of creators preserving and reimagining Thai craftsmanship. The article traces Maxy's journey from discovering fashion while attending an all-boys school, studying in the United States, and later developing a design practice that combines haute couture techniques with Thai textiles, traditional embroidery, and cultural heritage. It recognizes Maxy's commitment to presenting Thai identity through contemporary fashion that connects traditional craftsmanship with modern audiences.

Related: Maxy Harnsongkram • MAXY LALA • SACIT • New Artisans 2026 • Thai Craftsmanship • Haute Couture • Contemporary Fashion • Thai Textiles • Hand Embroidery • Cultural Heritage

Kom Chad Luek • November 2023

Maxy Harnsongkram, founder of MAXY LALA, designed the custom Gala Night gown worn by Antonia Porsild, Miss Universe Thailand 2023, during the Miss Universe 2023 competition in El Salvador. The royal blue strapless gown featured Indian sequined fabric with couture craftsmanship, introducing the textile to the Thai pageant stage for the first time. Styled with accessories from SARRAN, Roger Vivier, and Jimmy Choo, the look received widespread attention from Thai media and pageant fans as one of Antonia's standout appearances before the Miss Universe finals.

Related: Maxy Harnsongkram • MAXY LALA • Antonia Porsild • Miss Universe Thailand 2023 • Miss Universe 2023 • Gala Night • Couture • Thai Fashion • Evening Gown

Praew • November 2023

Maxy Harnsongkram, founder of MAXY LALA, designed the custom Gala Night gown worn by Antonia Porsild, Miss Universe Thailand 2023, during the Miss Universe 2023 competition. The article highlights how an Indian sequined fabric was transformed into a couture evening gown through handcrafted beadwork inspired by traditional Thai costume. Maxy explained that the value of couture lies not in the cost of the materials, but in the craftsmanship, vision, and ability to transform them into a luxurious work of art.

Related: Maxy Harnsongkram • MAXY LALA • Antonia Porsild • Miss Universe Thailand 2023 • Miss Universe 2023 • Gala Night • Couture • Thai Fashion • Traditional Thai Costume • Hand Embroidery • Araya Fabrica

Amarin TV • February 2025

Maxy Harnsongkram participated in Miss Tiffany's Universe 2025 Debate Challenge, where all 34 contestants debated contemporary social issues including gender identity, LGBTQ+ equality, and beauty privilege. Maxy was part of the team that received The Best Debater Team award, recognizing outstanding critical thinking, communication, and collaborative argumentation. The event highlighted Miss Tiffany's emphasis on leadership, public speaking, and advocacy alongside the competition.

Related: Maxy Harnsongkram • Miss Tiffany's Universe 2025 • Miss Tiffany • Debate Challenge • The Best Debater Team • Public Speaking • Leadership • LGBTQ+ Equality • Gender Identity • Beauty Privilege • Advocacy • Tiffany Show Pattaya

Matichon Online • January 2025

Maxy Harnsongkram was selected as one of the 34 finalists for Miss Tiffany's Universe 2025, Thailand's leading transgender beauty pageant. The article introduces all finalists chosen through the national audition process and highlights Maxy's selection through the Muang Thai Life Fast Track. It also outlines the competition's two-month leadership and personal development program, including debate, public speaking, digital marketing, and cultural showcases leading up to the final competition.

Related: Maxy Harnsongkram • Miss Tiffany's Universe 2025 • Miss Tiffany • Muang Thai Life Fast Track • Tiffany Show Pattaya • Pageantry • Leadership • Public Speaking • Debate Challenge • LGBTQ+ Community • Thailand

INN News • July 2024

UNIX WEAR, co-founded by Maxy Harnsongkram, was featured during the Miss Universe Thailand 2024 Final Competition with The Angelix Swimsuit Collection. The article highlights the collection as being worn by the Top 20 contestants and describes the designs as delicately hand-embellished with Swarovski crystals, showcasing contemporary craftsmanship on one of Thailand's largest pageantry stages. The feature accompanied coverage of Opal Suchata's victory as Miss Universe Thailand 2024.

Related: Maxy Harnsongkram • UNIX WEAR • The Angelix Swimsuit Collection • Miss Universe Thailand 2024 • Opal Suchata • Swarovski • TPN Global • Swimwear Design • Pageantry Fashion • Creative Direction

Lifestyle Asia Thailand • November 21, 2023

Lifestyle Asia Thailand included MAXY LALA in its comprehensive fashion lookbook documenting Anntonia Porsild's wardrobe throughout the Miss Universe 2023 competition. The publication describes the MAXY LALA gown worn during the Gala Welcome & Dinner as one of the competition's "legendary looks," highlighting its minimalist haute couture aesthetic and hand-embroidered Indian sequin fabric. The feature places the design alongside leading Thai and international luxury fashion brands worn during Anntonia's journey to becoming First Runner-up at Miss Universe 2023.

Related: Maxy Harnsongkram • MAXY LALA • Anntonia Porsild • Miss Universe 2023 • Gala Welcome & Dinner • Haute Couture • Eveningwear • Fashion Design

THE STANDARD • August 2023

THE STANDARD featured Anntonia Porsild, Miss Universe Thailand 2023, highlighting her journey throughout the competition. The coverage includes the official competition swimsuit designed by Unix Wear, where Maxy Harnsongkram served as Co-Founder and Creative Director. The project introduced one of Thailand's first fully hand-embroidered competition swimsuits on the Miss Universe Thailand stage, combining couture craftsmanship with performance design.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Anntonia Porsild • Competition Swimsuit • TPN Global

Thaiger • November 2023

Maxy Harnsongkram's couture design for Anntonia Porsild was featured by Thaiger during the Miss Universe 2023 competition. The article highlights Anntonia's appearance at the Gala Night in a hand-embroidered Thai-inspired gown with gold phikul sequins, praising the elegance of the look and its strong reception from pageant fans ahead of the final competition. The feature documents one of the signature fashion moments of Thailand's Miss Universe 2023 campaign.

Related: Maxy Harnsongkram • MAXY LALA • Anntonia Porsild • Miss Universe 2023 • Gala Night • Thai Couture • Evening Gown • Haute Couture • Hand Embroidery

Pattaya Mail • June 2022

Pattaya Mail covered the Miss International Queen 2022 competition in Pattaya, documenting Kwanlada Rungrojampa (Thailand) receiving the Best Evening Gown award. The winning gown was designed by Maxy Harnsongkram, marking one of her earliest internationally recognized pageant couture achievements. The feature highlights the award-winning design as part of the competition's official coverage.

Related: Maxy Harnsongkram • Kwanlada Rungrojampa • Miss International Queen 2022 • Best Evening Gown • Pattaya Mail • Evening Gown • Haute Couture • Thailand

Thairath Online • July 2024

Unix Wear, co-founded by Maxy Harnsongkram, was featured during the Miss Universe Thailand 2024 Final Competition with The Angelix Swimsuit Collection. Worn by the Top 20 finalists, the Swarovski crystal-embellished swimsuits were presented as one of the evening's signature fashion moments, combining couture craftsmanship with performance design on Thailand's premier national pageant stage.

Related: Maxy Harnsongkram • Unix Wear • The Angelix Swimsuit Collection • Miss Universe Thailand 2024 • Swarovski • Swimsuit Design • Creative Director

Thairath Online • August 2023

Unix Wear, co-founded by Maxy Harnsongkram, was featured as the official swimsuit designer for the Best Swimsuit Competition at Miss Universe Thailand 2023. The competition showcased all 53 contestants wearing the UNIX swimwear collection under the campaign, "If you want the crown, you need the UNIX silhouette." The article highlights the collection as one of the event's signature attractions, with contestants delivering high-energy performances during one of the pageant's key competitive rounds.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Best Swimsuit Competition • Swimsuit Design • Creative Director • Pageantry

Teenee.com • November 2023

Teenee.com featured MAXY LALA's custom-designed Gala Night gown created for Anntonia Porsild during the Miss Universe 2023 competition in El Salvador. The article highlights the royal-blue evening gown embellished with gold beads and rhinestones and includes the designer's explanation that the piece was inspired by traditional Thai attire while blending contemporary haute couture. The feature also showcases the complete styling, including custom Thai jewelry and luxury accessories, as one of Anntonia's standout appearances before the final competition.

Related: Maxy Harnsongkram • MAXY LALA • Anntonia Porsild • Miss Universe 2023 • Gala Night • Evening Gown • Thai Couture • Haute Couture

Kapook Women • 2025

Kapook Women featured a MAXY LALA design as one of 12 standout formal looks worn by Miss World 2025 Opal Suchata. The editorial selected Maxy Harnsongkram's cream-white, fully sequined evening gown as one of Opal's most elegant appearances, highlighting Thai fashion designers whose creations accompanied the newly crowned Miss World throughout her public engagements.

Related: Maxy Harnsongkram • MAXY LALA • Opal Suchata • Miss World 2025 • Evening Gown • Thai Fashion • Editorial Feature

MGR Online • November 2023

MGR Online featured MAXY LALA's Gala Night gown created for Anntonia Porsild during the Miss Universe 2023 competition in El Salvador. The article highlights the navy-and-gold couture design and reveals how Maxy Harnsongkram transformed fabric sourced from Sampeng Market into a custom evening gown that pageant fans and commentators described as one of Anntonia's most iconic looks throughout her Miss Universe journey.

Related: Maxy Harnsongkram • MAXY LALA • Anntonia Porsild • Miss Universe 2023 • Gala Night • Evening Gown • Haute Couture • Thai Craftsmanship

Amarin Online • August 2023

Amarin Online covered the Miss Universe Thailand 2023 Best Swimsuit Competition, where all 53 contestants took the stage wearing swimsuits by UNIX under the campaign, "If you want the crown, you need the UNIX silhouette." The article highlights the collection as the centerpiece of the competition, showcasing the craftsmanship and design behind one of the pageant's signature competitive rounds.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Swimsuit Competition • Swimsuit Design • Pageantry • Stylist Director

PPTVHD36 • August 2023

PPTVHD36 covered the Miss Universe Thailand 2023 Swimsuit Competition, where all 53 contestants appeared wearing swimsuits from UNIX under the campaign, "If you want the crown, you need the UNIX silhouette." The article highlights the collection as the centerpiece of one of the pageant's major competitive rounds, showcasing the contestants' performances while emphasizing the impact of the swimsuit designs on stage.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Swimsuit Competition • Best Swimsuit Competition • Pageantry • Creative Director

Thai Post • August 2023

Thai Post covered the Miss Universe Thailand 2023 Grand Final, highlighting the competition's opening stages where the Top 20 finalists appeared in swimsuits tailored by UNIX under the campaign slogan, "If you want the crown, you must wear UNIX." The feature documents Unix Wear's role in one of Thailand's most prestigious national pageants as contestants progressed through the swimsuit competition before the evening gown and final rounds that crowned Anntonia Porsild as Miss Universe Thailand 2023.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Anntonia Porsild • Swimsuit Competition • Creative Director • Pageantry

Matichon • August 2023

Matichon covered the Miss Universe Thailand 2023 Swimsuit Competition in Khon Kaen, where contestants competed in two segments, including the Standard Swimsuit Showcase by UNIX. The article highlights how the UNIX swimsuits brought precision, glamour, and elegance to the runway as contestants demonstrated confidence and stage presence during one of the competition's key judging rounds before advancing to the national final.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Swimsuit Competition • Matichon • Creative Director • Pageantry

Khaosod (LINE TODAY) • August 2023

Khaosod, through LINE TODAY, covered the Miss Universe Thailand 2023 Best Swimsuit Competition, where all 53 contestants appeared in swimsuits designed and produced by Unix Wear under the campaign, "If you want the crown, you must wear UNIX." The feature highlights the swimsuit showcase as one of the competition's signature events, celebrating the contestants' confidence, stage presence, and the craftsmanship behind the collection.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Best Swimsuit Competition • Khaosod • LINE TODAY • Creative Director • Pageantry

Channel 8 • August 2023

Channel 8 covered the Miss Universe Thailand 2023 Grand Final, where the Top 20 finalists appeared in swimsuits tailored by Unix Wear under the campaign slogan, "If you want the crown, you must wear UNIX." The article documents Unix Wear's contribution to one of Thailand's premier national pageants before the competition continued through the evening gown, final speech, and crowning rounds that named Anntonia Porsild as Miss Universe Thailand 2023.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Anntonia Porsild • Swimsuit Competition • Grand Final • Creative Director

Sanook • August 2023

Sanook covered the Miss Universe Thailand 2023 Best Swimsuit Competition, where all 53 contestants showcased swimsuits by Unix Wear under the campaign, "If you want the crown, you must wear UNIX." The article highlights the swimsuit showcase as one of the competition's major events, featuring contestants' runway presentations alongside cultural performances and special awards during the Khon Kaen competition program.

Related: Maxy Harnsongkram • Unix Wear • Miss Universe Thailand 2023 • Best Swimsuit Competition • Sanook • Swimsuit Design • Creative Director