Maxy harnsongkram

Maxy Harnsongkram is a Thai fashion designer and creative director whose work bridges haute couture, craftsmanship, live entertainment, and cultural storytelling. As the founder and creative director of MAXY LALA, she collaborates with pageant organizations, cultural institutions, and public-sector partners to reinterpret Thai craftsmanship for contemporary audiences.

Educated at ESMOD Paris, Maxy combines couture techniques with traditional embroidery and artisanal craftsmanship to create work that connects heritage with contemporary design. Her portfolio spans couture collections, national pageants, live entertainment, cultural initiatives, and creative direction, reflecting an approach that balances artistic expression with technical craftsmanship.

Throughout her career, Maxy has held creative leadership roles across Thailand's fashion and pageant industries, including Stylist Director for Miss Universe Thailand 2024, Lead Costume Designer for Miss International Queen 2025, and Co-founder and Creative Director of Unix Wear. Her work has been presented through collaborations with organizations including TPN Global, Tiffany Show Pattaya, and SACIT (The Support Arts and Crafts International Centre of Thailand).

Alongside her commercial practice, Maxy explores how fashion can contribute to cultural preservation, creative entrepreneurship, and social impact. Her projects extend beyond couture to include collaborations with government agencies, educational institutions, and community initiatives that expand opportunities through design, craftsmanship, and Thailand's creative economy.

Her work has been featured by national and international media and recognized by organizations across the fashion, pageant, and cultural sectors. In 2026, she was named one of SACIT's The New Artisans, recognizing a new generation of creators advancing Thai craftsmanship through contemporary design.

ROLES & AFFILIATIONS

  • Founder & Creative Director — MAXY LALA Co., Ltd.

  • Co-founder & Creative Director — Unix Wear

  • Stylist Director — TPN Global (Miss Universe Thailand 2024, Mister Global Thailand 2024)

  • Lead Costume Designer — Miss International Queen 2025

  • The New Artisan 2026 — SACIT

  • Founder — Lookmai Project

SELECTED RECOGNITION

  • The New Artisan 2026 — SACIT (The Support Arts and Crafts International Centre of Thailand)

  • Best Evening Gown — Miss International Queen 2022

  • Best Evening Gown of the Year — Beauty Pageant College

PRESS & MEDIA

Maxy's work has been featured by national and international media covering fashion, pageantry, craftsmanship, culture, and creative industries. Publications include profiles, interviews, project features, and official coverage documenting her work with MAXY LALA, Miss Universe Thailand, Miss International Queen, Miss Tiffany, SACIT, and other creative and cultural organizations.

View the complete Press & Media Archive →

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OFFICIAL PROFILES

For verified information, professional inquiries, and official updates, please visit the profiles below.

  • Official Website

  • LinkedIn

  • Instagram

  • Facebook